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Decades of Tradition and Quality Sweet Baked Goods

Instrumental Music Playing

“Decades of Tradition & Quality: Sweet Baked Goods” and Entenmann’s logo appear on screen

Portrait of William Entenmann
Caption: 1800s | William Entenmann comes to America
Caption: 1800s | Our founder was a baker from Stuttgart, Germany. William’s first job in America was in a bread factory
Black & white photograph of horse and Entenmann’s branded buggy
Caption: 1898 | Entenmann’s Opens in Brooklyn
Black & white photograph of original Entenmann’s storefront
Caption: 1898 | In 1898, William opened his own bakery in Brooklyn, New York. He delivered fresh-baked goods door-to-door in a horse drawn wagon.
Black & white photograph of 1900’s Long Island street
Caption: 1900 | Entenmann’s moves to Bay Shore
Caption: 1900| The family moved to Bay Shore, Long Island and William Jr. took the reins of the bakery.
Black & white portrait of couple
Caption: 1930’s | Prestigious customers
Black & white photograph of a man standing next to an Entenmann’s truck
Caption: 1930’s | Entenmann’s prospered and our baked goods were enjoyed by prominent families such as the Morgans and the Vanderbilts
Photograph of a slice of Entenmann’s Crumb Coffee Cake
Caption: 1950’s | Becoming an icon
Caption: 1950’s | By the 1950’s, the Bay Shore bakery even topped Frank Sinatra’s list. The American icon places weekly orders for Entenmann’s Crumb Coffee Cake.
Black & white photograph of 3 men and 1 woman looking at Entenmann’s products in a conference room
Caption: 1951 | Charting a new course
Caption: 1951 | William Entenmann Jr. passed away. Martha Entenmann and her sons Charles, Robert, and William knew it was time to give way to supplying supermarkets
Black & white photogram of 3 men wearing Entenmann’s hats outside of a factory
Caption: 1961 | Expansion
Caption: 1961 | The family expanded the business into New Jersey and Connecticut, and in 1961, Entenmann’s built the largest baking facility of its kind in the U.S. on five acres in Bay Shore.
Photograph of a box of Little Bites Chocolate Chip Muffins
Caption: 1999 | Little Bites are born
Caption: 1999 | More than 10 billion Entenmann’s Little Bites snacks have been lovingly baked soft and moist since our innovative “portable pouch” of good choice deliciousness was introduced in 1999.
Photograph of a variety of Entenmann’s donuts with an Entenmann’s cup
Caption: Today | Entenmann’s today
Caption: Today | We continue to bake our famous donuts, cakes, pies, and more every day. Freshness and quality remains the hallmarks of our products. Entenmann’s is now part of the Bimbo Bakeries USA family.

Clip of a man working on the Entenmann’s donut bakery line
Robert Entenmann appears on screen speaking
Caption: Robert Entenmann Grandson of Founder
Robert Entenmann: There’s a certain reverence about Entenmann’s. It’s our name and we’re proud of it and we would like to see it continue on. I would like to thank all of the consumers. They’ve given me and my family a great life and we try to give them a good piece of cake and we hope that they like it!
During Robert Entenmann’s monologue:
Clip of Robert Entenmann walking along bakery production line
Clip of Robert Entenmann tasting a sweet baked good
Clip of Entenmann’s product moving along bakery production line

Entenmann’s logo fades in and out.

Decades of Tradition and Quality Sweet Baked Goods – Entenmann’s

When you share your Entenmann’s fresh baked goods with your family and friends today, you’re actually taking part in a tradition that began more than a century ago. Over the years, families just like yours have made Entenmann’s part of their everyday lives and special occasions. As we celebrate our 120th birthday, we wish to thank you for the trust you have placed in us and for the deep honor we feel as we serve you and those you love.


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