When you share your Entenmann’s fresh baked goods with your family and friends today, you’re actually taking part in a tradition that began more than a century ago. Over the years, families just like yours have made Entenmann’s part of their everyday lives and special occasions. As we celebrate our 120th birthday, we wish to thank you for the trust you have placed in us and for the deep honor we feel as we serve you and those you love.
Our founder was a baker from Stuttgart, Germany, who learned his trade from his father. William’s first job in America was in a bread factory.
In 1898, William opened his own bakery in Brooklyn, New York. He delivered fresh-baked goods door-to-door in a horse-drawn wagon.
When William’s son was stricken with rheumatic fever, the family moved to Bay Shore, Long Island, at the doctor’s suggestion. Later, William Jr. took the reins of the bakery, including 30 home delivery routes.
Entenmann’s® prospered through the early part of the century. Our baked goods were enjoyed by prominent families such as the Morgans and Vanderbilts.
By the 1950’s, the Bay Shore bakery even topped Frank Sinatra’s list. The American icon placed weekly orders for Entenmann’s® Crumb Coffee Cake.
In 1951, William Entenmann Jr. passed away. Martha Entenmann and her sons Charles, Robert, and William knew it was time for home delivery to give way to supplying supermarkets.
The family expanded the business into New Jersey and Connecticut, and in 1961, Entenmann’s® built the largest baking facility of its kind in the U.S. on five acres in Bay Shore.
We continue to bake our famous donuts, cakes, pies, and more every day, and freshness remains in the hallmark of our products. Entenmann’s® is now part of the Bimbo Bakeries USA family.